Victoria’s Secret beauty Alessandra Ambrosio seems to play boxing referee in her latest editorial for Vogue Russia May 2010. Shot by photographer Alasdair McLellan, the new mom sandwiches herself between male models Oskar Tranum and Simon Nessman.
Styled by Katie Grand, Ambrosio shows off some gorgeous gowns and barely there underwear in every shot. The play on masculine versus feminine, and of course sexiness, definitely shines through in this boxing-inspired editorial.
Implications - Females are no longer trying to stay demure and are looking for bolder products to express this. Designs that are usually associated with masculinity appeal to women shoppers who want to explore different sides of themselves.
Stats for Pugilistic Fashiontography
Trending: Older & Buzzing
Research: 116,764 clicks in 319 w
Interest: 4 minutes
Concept: Vogue Russia May 2010
Related: 94 examples / 72 photos
Segment: Females, 12-55
Comparison Set: 34 similar articles, including: bikini-clad angels, miniskirts getting shorter, and backstage photoshoots.
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