Compelling Solitary Spreads
Lensed by Mikael Jansson, the photo shoot only offers glimpses of light while the majority of the images appear as if in the shadows. Model Saskia de Brauw wears polka dotted tights throughout the spread to show off her stunning long legs.
Check out the Vogue Japan September 2011 editorial for a glimpse into the dark side.
Implications - No longer just looking for cookie cutter designs, consumers are attracted to ones that feature a darker aesthetic. Artwork that uses a more unconventional style appeals to shoppers who want to go against the grain. In order to increase their popularity, a company could focus on this when coming out with new items.