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60s-Inspired Urban Editorials

Ellen von Unwerth Shoots Kiko Mizuhara Vogue Italia January 2014

— January 8, 2014 — Pop Culture
Japanese minimalism meets a hint of 60s styling in this Vogue Italia January 2014 editorial. It’s not just the fashion that has Asian influence, it also stars Japanese model Kiko Mizuhara. Photographer Ellen von Unwerth photographs this pictorial, set against an urban city background. We see Mizuhara strutting around town, surrounded by Japanese advertisements and sometimes lounging in a bedroom.

The makeup in this Vogue Italia January 2014 shoot includes lots of smoky eye and cat-like eyeliner. The hair is short and in the style of the 60s. Most of the clothing is very minimalist, being mostly black and white. The feel of the photos is very much ‘cool girls about town.’ One of the best photos shows Mizuhara standing under an archway of sorts, with white pieces of paper with black writing stuck to everything surrounding her.
Trend Themes
1. Japanese Minimalism - Disruptive innovation opportunities can arise in the fashion industry by incorporating Japanese minimalism into designs.
2. 60s Styling - The beauty and hair industry can explore disruptive innovation opportunities by reintroducing 60s styling techniques and trends.
3. Urban Fashion - The urban fashion industry can capitalize on the cool and trendy image portrayed in the editorial to create disruptive fashion pieces.
Industry Implications
1. Fashion - The fashion industry can be influenced by this editorial's combination of Japanese minimalism and 60s styling to create disruptive designs.
2. Beauty and Hair - Incorporating the smoky eye and cat-like eyeliner along with 60s-inspired hair can bring disruptive innovation to the beauty and hair industry.
3. Urban Fashion - The urban fashion industry can draw inspiration from the urban city background and create disruptive fashion trends.
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