Doe-eyed model Rosie Tupper looks absolutely breathtaking in her latest shoot for Vogue Australia April 2010. Shot lakeside by photographer Nicole Bentley, the brunette beauty shows off delicate pastel dresses in light lilacs and yellows.
The soft looks include beautiful draping and subtle accents as well as daring necklines and hems. The mixture of Tupper’s understated makeup and hair work perfectly with her calm surroundings and make for one gorgeous shoot.
Implications - No longer attracted to bold styles, consumers are looking for softer designs. Pieces that feature a more subtle aesthetic are appealing to shoppers who want to maintain a classic appearance. Companies trying to increase their appeal could focus on this when creating their items.
Stats for Pastel Pretty Pictorials
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Concept: Vogue Australia April 2010
Related: 108 examples / 83 photos
Segment: Females, 18-35
Comparison Set: 40 similar articles, including: peaches 'n' cream photography, weed-wacked ruffles, and goldilocks editorials.
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