Halloween is just around the corner and that means those who thrive at night will be looking for some special treatment; enter the Vodacom 2011 ad campaign. These series of print ads advertise the offering of free calls after midnight. Therefore night owls and creepy creatures alike will be able to chat away into the wee hours of the night.
Conceived and executed by South Africa-based ad agency Draftfcb JHB, the Vodacom 2011 ad campaign stars none-other-than a talkative zombie, a fearsome werewolf and a lounging Dracula. These particularly timely print ads will surely inspire more than a few to go with this phone provider. Strange things happen come Hallows' Eve. The Vodacom 2011 ad campaign simply wants everyone to be prepared.
Stats for Monstrous Calling Campaigns
Trending: Older & Mild
Research: 3,358 clicks in 239 w
Interest: 4 minutes
Concept: Vodacom 2011
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: guilty tattoo campaigns, crisp air cuisines, and sled-ditching santas.
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