Vector illustrations often run into the problem of feeling sterile, but that dilemma doesn’t seem to weigh Vlada Kramina down, as demonstrated by her warmth-filled illustrations of model-esque ladies.
In this particular image, Kramina drenches her rendering in an orange hue, invigorating viewers with energy, which in turn causes them to form a connection with her work. She also consciously smears watercolors and litters droplets of white paint over her drawing in order to enhance the organic feel of the piece, amplifying viewers’ willingness to empathize with her creation. Vlada Kramina achieves this in yet another painting, using a calming blue paint instead of orange, and solidifies that these calculated elements are indeed design choices.
For those still doubting Kramina’s talent, it should be noted that her extensive client list includes ELLE, Playboy, Mary Claire, Bazaar, FHM, Maxim, Seventeen and Cosmopolitan Beauty.
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