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Virtual Market Research Edit
‘Wii No Ma’ VoD Service Asks for Your Blood Type & Age


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Virtual Market Research
‘Wii No Ma’ VoD Service Asks for Your Blood Type & Age
Virtual Market Research - ‘Wii No Ma’ VoD Service Asks for Your Blood Type & Age (GALLERY) 2
Virtual Market Research - ‘Wii No Ma’ VoD Service Asks for Your Blood Type & Age (GALLERY) 3

Japan’s release of the new Nintendo Wii Video on Demand service is focused on virtual videos. Nintendo boss Satoru Iwata let the secret out that the new service, dubbed ‘Wii no Ma,’ is slightly different than the usual pay-to-watch programming.

The new application is more of a market research initiative than a video platform, as the objective is to entertain your Mii in a virtual ‘living room’ setting. Adding to the bizarre nature of the service, users are asked to supply their age and blood type.

This strange VoD service is set for launch May 1, but only in Japan.

The Miis can relax and watch programming Nintendo has come up with in conjunction with a Japanese ad agency, and supply ratings for the video material. (afterdawn)

References:  afterdawn

Filed In:  bizarre games interactive marketing tech unique






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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Virtual Market Research or comment about ‘Wii No Ma’ VoD Service Asks for Your Blood Type & Age.

Marissa Brassfield on Apr 24, 09  3,497 Trends   4,133 Comments
Weird... Subversive market research!
Marissa Brassfield on Apr 24, 09  3,497 Trends   4,133 Comments 0


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