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Virtual Market Research

‘Wii No Ma' VoD Service Asks for Your Blood Type & Age

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Japan’s release of the new Nintendo Wii Video on Demand service is focused on virtual videos. Nintendo boss Satoru Iwata let the secret out that the new service, dubbed ‘Wii no Ma,’ is slightly different than the usual pay-to-watch programming.

The new application is more of a market research initiative than a video platform, as the objective is to entertain your Mii in a virtual ‘living room’ setting. Adding to the bizarre nature of the service, users are asked to supply their age and blood type.

This strange VoD service is set for launch May 1, but only in Japan.

3,173 clicks • Published: Apr 24, 09 • References: and afterdawn
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Marissa Brassfield on Apr 24, 09  4,699 Trends   5,275 Comments
Weird... Subversive market research!
Marissa Brassfield on Apr 24, 09  4,699 Trends   5,275 Comments