Vitaminwater France Celebrates Amateur Athletes in Funny TV Spot

By: Katherine Vong - Published: Aug 15, 2012 • References: sidlee & popsop
During the Olympics, we celebrate the world's top athletes, but Vitaminwater France is pushing people to celebrate amateur athletes instead. It has just rolled out a humorous commercial, created by agency Sid Lee, that focuses on everyday athletes.

In the commercial, a real sports commentator hides behind street lamps and bushes and uses a microphone to make live comments on the actions made by various amateur athletes around him. These include a lone basketball player, a swimmer and a pair playing tennis, just to name a few. The athletes featured in the commercial are real people, so their reactions to the comments are authentic. Afterward, Vitaminwater France rewarded the athletes with a free bottle of Vitaminwater. As Popsop puts it, the free drink isn't "a gold medal, but still a very nice award." Stats for Hidden Sports Commentator Ads Trending: Older & Mild
Research: 489 clicks in 197 w
Interest: > 3 minutes
Concept: Vitaminwater France
Related: 85 examples / 65 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: comical olympic travel ads, everyday champion advertisements, and smelly olympic campaigns.