VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE)

By: Michael Hines - Published: Jan 9, 2010 • References: facebook & allfacebook
VITAMINWATER enhanced water reached out to Facebook for their new flavor: Vitamin Water Connect. Facebook is constantly evolving, so it makes perfect sense that a user-created beverage would spring up from it.

The new flavor was created via a contest on the VITAMINWATER enhanced water Facebook page. Four finalists received $5,000 and one grand prize winner received the cash and immortality. VITAMINWATER enhanced water Connect is a black-cherry lime flavor with caffeine in it. Yum… Be on the lookout for this social media beverage in stores soon. Stats for Facebook Beverages Trending: Older & Chilly
Research: 5,851 clicks in 333 w
Interest: 4 minutes
Concept: Facebook Beverages
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: celebrity branded drinks, vitamin enhanced beer, and gatorade for frogs.