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Santogold's 'Lights Out' Music Video

By: Marissa Brassfield - Published:   Updated: May 16 2011 • References: myspace and viralvideochart
Santogold's new music video, "Lights Out," is a visual treat featuring patterns and prints on, well, everything. In an era where music videos have fallen by the wayside in favor of skin, jewelry and money, Santogold's video is a breath of fresh, artsy air.

The last twenty seconds of the video features cycling patterns over lips, walls, clothing and sunglasses.

Implications - This trend is likely to appeal to a young rural or suburban female consumer who, because of the Internet, is aware of what goes on in urban centers. What is more, the consumer who would be attracted to this mix of styles, would likely be one that is searching for authenticity.