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Santogold's 'Lights Out' Music Video

By: Marissa Brassfield - Published:   Updated: May 16 2011 • References: myspace & viralvideochart
Santogold's new music video, "Lights Out," is a visual treat featuring patterns and prints on, well, everything. In an era where music videos have fallen by the wayside in favor of skin, jewelry and money, Santogold's video is a breath of fresh, artsy air.

The last twenty seconds of the video features cycling patterns over lips, walls, clothing and sunglasses.

Implications - This trend is likely to appeal to a young rural or suburban female consumer who, because of the Internet, is aware of what goes on in urban centers. What is more, the consumer who would be attracted to this mix of styles, would likely be one that is searching for authenticity.

Stats for Patterns Instead of Cleavage Trending: Older & Chilly
Traction: 9,044 clicks in 327 w
Interest: 4 minutes
Concept: Patterns Instead Of Cleavage
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: fashion branded music videos, getting freaky with mannequins & animals, and interactive music videos.