Viral Ads Jump the Shark
Published: Dec 5, 2006
Updated: Jun 22 2011
• References: hairy-mail
Haven't you always wanted to send a message to a friend using someone's back hair? Well stop waiting and star doing! The people at thetruth.com an anti-tobacco awareness group have started this catchy website www.hairy-mail.com that allows you to do just that. The message - the Sodium Hydroxide in your cigarettes can also be used to remove body hair. Cigarettes - is there anything they can't do?
Implications - A company seeking an immediate uptick in brand recognition would be wise to create advertising that is deliberately ridiculous and patently outlandish. By investing in hilarious or comically shocking advertising, the company instantly increases the chances of its marketing going viral and creating a world of mouth movement.