Not long after making it to the top of Digg, a viral Toyota Prius ad was pulled from the web after frazzling citizens of Fresno, California. The "Anthem" ad mocked the CA city for being pass-through tourist stop which not only upset locals, but also senator Dianne Feinstein. Toyota ended up pulling the ad and apologizing for their "serious error in judgment" and said in an effort to make up, would consider building a plant in the city, in which case a council member said he would be "willing to forgive Toyota."
The narration of the ad:
"In the future, the worst crime imaginable will be telemarketing. Parking tickets will be written by only the finest convenience. Single finger salutes will mean something nice, like "Howdy neighbour, looking good!" Gas stations will become nothing more than low-budget tourist stops like ghost towns, or Fresno. Cars will become cleaner, smarter and some could even say, friendlier. Sure there is still the occasional bad emission, but even those are being worked on. The best greenhouse rating of any car in its class: Toyota Prius. Have a nice future."
Check out the clip!
Stats for Viral Ad Frazzles Fresno
Trending: Older & Mild
Research: 4,008 clicks in 439 w
Interest: 4 minutes
Concept: Viral Ad Frazzles Fresno
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: 3d printed cheeses, easily upgraded mini computers, and weight-balancing backpacks.
Viral Ad Frazzles Fresno
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