Coleen Revives a Bicycle from the 40s, Tapping into Nostalgia with New Tech
References: coleen-france & dezeen
This stunning vintage electric bike by French cycling company Coleen hits the intersection between new technology and retro vibes. The durable T-shaped carbon-fiber frame references architect Jean Prouvé's two-wheeler from 1941.
Coleen's version is made using sustainable materials and the latest advancement in tech. The vintage electric bike relies on a keyless ignition system. Instead, consumers can start or turn off their bike via Bluetooth through their phone. In addition, the bicycle is equipped with a slickly integrated screen that displays real-time data to the driver about battery life, mileage covered and the speed of travel. Coleen displayed its product at the 2019 Consumer Electronics Show.
Bringing nostalgic aesthetics and functionality together, the brand truly offers a contemporary spin on a timeless silhouette and "reinvents the pleasure of urban travel."
Coleen's version is made using sustainable materials and the latest advancement in tech. The vintage electric bike relies on a keyless ignition system. Instead, consumers can start or turn off their bike via Bluetooth through their phone. In addition, the bicycle is equipped with a slickly integrated screen that displays real-time data to the driver about battery life, mileage covered and the speed of travel. Coleen displayed its product at the 2019 Consumer Electronics Show.
Bringing nostalgic aesthetics and functionality together, the brand truly offers a contemporary spin on a timeless silhouette and "reinvents the pleasure of urban travel."
Trend Themes
1. Vintage Electric Bikes - Combining retro aesthetics with modern technology to create a unique transportation experience.
2. Sustainable Manufacturing - Using eco-friendly materials and production methods to appeal to environmentally-conscious consumers.
3. Connected Devices - Integrating Bluetooth technology to improve user experience and offer real-time data feedback.
Industry Implications
1. Cycling - Opportunities for innovation include creating more sustainable and tech-integrated bike designs to meet modern demands.
2. Consumer Electronics - New product lines that offer Bluetooth-enabled, IoT integration and real-time displays for daily use can attract nostalgic enthusiasts and add value for tech-savvy consumers.
3. Automotive - An opportunity for innovation lies in developing similar eco-friendly and connected devices for personal transportation, especially for practical short distance travel.
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