The tagline of the Vincent Viriot 'Special Olympics' video says simply, "See the athlete first." I couldn't agree more. Check out more Olympics features from Trend Hunter's archives below.
Implications - Businesses that are able to use shock in their products and advertising will appeal to many consumers as it will provide a fresh perspective. A company looking to experience a resurgence of popularity often need only to step outside conventional and traditional boundaries and provide consumers with something thought-provoking.