VINCENT VAN GOGH VODKA
Van Gogh Vodka is the exclusive vodka of GALApalooza, the prelude event to the three day Lollapalooza rock concert held at Grant Park in Chicago on August 2-5, 2007. This brand features 17 flavors some of which include Acai - Blueberry Vodka, Mojito Mint Vodka, Espresso Vodka, and Wild Appel Vodka. Good to go whether shaken or stirred.
Implications - With so many different types of packaging on products of the same type, some people may find it difficult to make a decision on which one to buy. Often times, the consumer will buy the product that has the most appealing aesthetic. Businesses need to pick a target audience for their product and create a type of packaging that would attract those consumers.
