The packaging and logo design for Vin de Loire was made by Nolwenn Morvan from France, who used a simplistic look for this wine.
The bottle is a darker color, with the logo being a droplet-like image on the very front. It works well here to have a minimalist aesthetic for the look, as this still draws in audience attention. In fact, because the design is so straightforward, it makes the droplet pop that much more, drawing people to the name of the brand. Sometimes, less really is more, which is exemplified here by Nolwenn Morvan.
With so many kinds of wines on the market (especially from France), it's important to make a memorable impression with branding. Morvan finds the perfect balance between minimalism and still being noticed in a crowd.
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Research: 1,095 clicks in 87 w
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Concept: Vin De Loire
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Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: modular wine packaging, superhero-inspired wines, and festival-ready wine packaging.
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