Superstar

The Viktor Rydberg Cabaret Campaign is Tasteful Yet Revealing

By: Amelia Roblin - Published: Jan 26, 2011 • References: volt.se and adsoftheworld
Few advertising agencies probably get the chance to work closely with high school students, but the Viktor Rydberg Cabaret campaign shows just how successful this sort of collaboration can be.

The secondary school enlisted the help of Volt Stockholm to produce print ads to promote its annual theatrical performance around the city. With the lead actress as the model and her careful cosmetics, hair and styling all done by her peers, this Viktor Rydberg Cabaret ad expertly markets the musical, while cleverly suggesting the story's controversial plot.