The Viktor Rydberg Cabaret Campaign is Tasteful Yet Revealing

By: Amelia Roblin - Published: Jan 26, 2011 • References: & adsoftheworld
Few advertising agencies probably get the chance to work closely with high school students, but the Viktor Rydberg Cabaret campaign shows just how successful this sort of collaboration can be.

The secondary school enlisted the help of Volt Stockholm to produce print ads to promote its annual theatrical performance around the city. With the lead actress as the model and her careful cosmetics, hair and styling all done by her peers, this Viktor Rydberg Cabaret ad expertly markets the musical, while cleverly suggesting the story's controversial plot. Stats for Hitler-Esque Burlesque Ads Trending: Older & Mild
Research: 3,652 clicks in 277 w
Interest: 3.6 minutes
Concept: Viktor Rydberg Cabaret
Related: 83 examples / 64 photos
Segment: Females, 12-55
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