The 2006 crush marked the launch of Vignette Wine Country Soda, a soft drink that offers a totally new way to experience California Wine Country.
Vignette is a fresh concept in gourmet beverages: an all natural, lightly fizzy soda sweetened only with the juice of California varietal wine grapes. The first two varietals selected for this super-premium soda (no alcohol, of course) are Chardonnay and Pinot Noir. Already available in the San Francisco Bay Area in select cafés and restaurants, specialty markets, and wine shops, the early response from lovers of good food & drink has been outstanding. Pat Galvin, founder of Vignette, commented, "I created this drink to be a simple pleasure that everyone could enjoy. At local tasting events, people have been sipping Vignette and saying it really is uniquely delicious and refreshing."
Vignette Wine Country Soda is the perfect complement to good food because it is less sweet than traditional soft drinks and has a delightfully fruity character that is true to the varietal wine grape. And it is wonderfully refreshing on its own −a great everyday indulgence and a welcome alternative to ordinary sodas and bottled water. In addition, because Vignetteis all natural, with no added sugars, no high fructose corn syrup, no preservatives, and no added colors, consumers can be sure they are enjoying a soft drink of the highest quality.
"The goal from the beginning was to create a better soft drink and a new brand that captured a little bit of wine country magic in a soda bottle, "Galvin says. "And I’m hopeful people who see Vignette on the shelf and give it a try will feel that we’ve accomplished that."
Vignette is available in single-serve 12-ounce glass bottles with twist-off bottlecaps and a distinctive vine-inspired label.
Stats for Carbonated Wine Drinks
Trending: Older & Chilly
Research: 5,036 clicks in 486 w
Interest: 4 minutes
Concept: Carbonated Wine Drinks
Related: 55 examples / 42 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: top 50 brand activations in may, exotic freehand tattoos, and top 30 social media ideas in may.
Carbonated Wine Drinks
More Stats +/-
Exotic Freehand Tattoos
Top 50 Brand Activations in May
Top 30 Social Media Ideas in May
Sophisticated Cartoon Lamps