The old Viennese gas plant turned housing community is a testament to the ingenuity of the engineers and the willingness of the Viennese people to embrace constructive architectural change. Gentrification at its finest.
Implications - With increasing numbers of eco-conscious consumers, it is imperative that businesses adapt their products and services to complement this change. Consumers will be drawn to those environmental products that allow them to live their lives in a carefree and exciting manner. Green individuals will be drawn to the products that leave them feeling as if their quality of life need not be sacrificed.