An Old Viennese Gas Plant is Now Thriving Community
Brian G Randles — October 14, 2009 — Eco
References: notcot.org & phototravels.net
These incredible gasometers were once the largest gas plants in all of Europe and were an architectural staple in Vienna. These four large tanks have have been transformed by Jean Nouvel, Coop Himmelb(l)au, Manfred Wehdorn and Wilhelm Holzbauer into thriving communities.
The old Viennese gas plant turned housing community is a testament to the ingenuity of the engineers and the willingness of the Viennese people to embrace constructive architectural change. Gentrification at its finest.
Implications - With increasing numbers of eco-conscious consumers, it is imperative that businesses adapt their products and services to complement this change. Consumers will be drawn to those environmental products that allow them to live their lives in a carefree and exciting manner. Green individuals will be drawn to the products that leave them feeling as if their quality of life need not be sacrificed.
The old Viennese gas plant turned housing community is a testament to the ingenuity of the engineers and the willingness of the Viennese people to embrace constructive architectural change. Gentrification at its finest.
Implications - With increasing numbers of eco-conscious consumers, it is imperative that businesses adapt their products and services to complement this change. Consumers will be drawn to those environmental products that allow them to live their lives in a carefree and exciting manner. Green individuals will be drawn to the products that leave them feeling as if their quality of life need not be sacrificed.
Trend Themes
1. Adaptive Reuse Architecture - The transformation of old buildings into modern and thriving communities presents an opportunity for architects and construction companies to specialize in adaptive reuse architecture.
2. Eco-friendly Communities - The success of these gasometer communities shows the potential for the creation of sustainable and eco-friendly communities, presenting an opportunity for real estate developers and urban planners to invest in this trend.
3. Community-driven Development - The willingness of the Viennese people to embrace constructive architectural change presents an opportunity for businesses and government to invest in community-driven development, giving residents a voice in the design and development of their neighborhoods.
Industry Implications
1. Architecture - The trend of adaptive reuse architecture presents an opportunity for architects and construction companies to specialize in repurposing old buildings into modern and sustainable communities.
2. Real Estate - The trend of eco-friendly communities presents an opportunity for real estate developers to invest in the construction of environmentally-sensitive projects and attract eco-conscious buyers.
3. Urban Planning - The trend of community-driven development presents an opportunity for government and private sector urban planners to incorporate community feedback and participation into the design and development of neighborhoods.
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