Hidden Recruitment Ads

By: Alex Covert - Published: Oct 18, 2007   Updated: Apr 8 2011 • References: news.yahoo
A British intelligence agency is jumping into the alternative advertising medium of video games. What are they selling? Themselves. They are placing recruitment ads that will appear as billboards in popular spy-related video games such as, "Tom Clancy's Splinter Cell: Double Agent". So, wannabe gaming geeks will be given a license to kill. Sounds about right.

Implications - The advertising industry today is on the constant search for new concepts, new target demographics and new spaces of media to advertise on. Thus, the most eccentric of places are being viewed for their potential to advertise on, from video games to toilet paper. This will ultimately change the face of advertising forever. Stats for Video Gamers As Spies Trending: Older & Mild
Research: 3,840 clicks in 449 w
Interest: 4 minutes
Concept: Video Gamers As Spies
Related: 78 examples / 60 photos
Segment: Males, 18-35
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