Hidden Recruitment Ads

By: Alex Covert - Published:   Updated: Apr 8 2011 • References: news.yahoo
A British intelligence agency is jumping into the alternative advertising medium of video games. What are they selling? Themselves. They are placing recruitment ads that will appear as billboards in popular spy-related video games such as, "Tom Clancy's Splinter Cell: Double Agent". So, wannabe gaming geeks will be given a license to kill. Sounds about right. Stats for Video Gamers As Spies Trending: Older & Mild
Traction: 3,741 clicks in 360 w
Interest: 4 minutes
Concept: Video Gamers As Spies
Related: 81 examples / 62 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: energy-boosting toothpastes, daring designer lipsticks, and modular mexican 3d printers.