The 'Gather' App Allows Users to Share Brief Video Reactions with Friends

By: Katherine Pendrill - May 22, 2015
References: gathertheapp & coolhunting
A new app called 'Gather' lets you convey your every emotion by sending and receiving live-action video reactions. Eager to move beyond the limitations of emojis and written messages, Gather's co-founder Aaron Zinman wanted to come up with a creative new way for us to share our feelings and emotional reactions.

The Gather allows you to send a video clip, GIF, screenshot or picture to your friends and then receive a brief video reaction in return. The videos are small, but they allow user to convey humor, emotion and personality within a circular live-action clip. The videos can be delivered to other individual Gather users, but they can also be sent to multiple contacts or linked to other social media platforms if you're eager to share your video reactions.

So if an emoji or a selfie just can't convey your true feelings, these creative reaction videos are a fun alternative.