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Controversial Pill-Popping Portraits for Vice Magazine

By: Bianca Bartz - Published: • References: viceland
When Ed Zipco whipped out his lens to photograph models popping pills, he sought to make this controversial stereotype of a habit look beautiful.

The spread was featured in—what else?—Vice Magazine and features young models shoveling blue, turquoise and red capsules into their mouths by the handful.

No doubt these photos were taken by Ed Zipco in an effort to evoke controversial debate among viewers, and arouse opinion they have. Stats for Medicating Models Trending: Older & Mild
Traction: 12,853 clicks in 281 w
Interest: 4 minutes
Concept: Medicating Models
Related: 90 examples / 69 photos
Segment: Females, 18-55+
Comparison Set: 33 similar articles, including: rich grunge, top 50 ad campaigns in 2008, and glamorizing cigarettes.