When Ed Zipco whipped out his lens to photograph models popping pills, he sought to make this controversial stereotype of a habit look beautiful.
The spread was featured inâ€"what else?â€"Vice Magazine and features young models shoveling blue, turquoise and red capsules into their mouths by the handful.
No doubt these photos were taken by Ed Zipco in an effort to evoke controversial debate among viewers, and arouse opinion they have.
Implications - EXPLORE THE CONCEPT OF MEDICATION IN RELATION TO DRUGS
Taking medication was once considered a geriatric problem, limited to older adults. However, many people use medication, it is simply not taked about, and with such, references to medication may be controversial but they are intriguing at the same time. The glamorization of medicine is an interesting development that businesses should be considerate of when creating products that are meant to enhance consumer's lives.
Stats for Medicating Models
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Concept: Medicating Models
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Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: rich grunge, top 50 ad campaigns in 2008, and glamorizing cigarettes.
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