The Vice 'Goths at the Gym' Ediorial Gives Exercise a Sub-Cultural Twist

By: Alexandra Serrano - Published: Jul 31, 2012 • References: vice
The Vice 'Goths at the Gym' Editorial gives athleticism a thematic twist of sub-cultural brilliance.

Lensed by photographer Matías Uris Rey, the editorial features models Raquel Palomo and Olea working on their fitness in darkly chic attire and makeup. Styled by Barriobajero, the shoot features sporty gear by Nike, Adidas, Matix and Assad Awad. All of the getups are flawlessly styled, adhering to Goth fashion seamlessly incorporated with athletic gym attire.

The beauty looks, done by makeup artist Marieta Bravo, add to the fashion story with the black lips and pale skin that are normally sported by those partial to goth subculture. The close-up on the Louis Vuitton-inspired nails gave a kistchy feel to the already flawless beauty story.

This twist on fitness attire is quirky, and interesting in its juxtaposition of the dark nature of Goth culture with the fitness world. Stats for Gothic Fitness Editorials Trending: Older & Average
Research: 10,438 clicks in 199 w
Interest: 3.9 minutes
Concept: Vice
Related: 96 examples / 74 photos
Segment: Neutral, 12-35
Comparison Set: 35 similar articles, including: woodland nymph editorials, sporty glam photoshoots, and hipster polaroid-inspired shoots.