Tommy Hilfiger Partners with ViacomCBS to Launch a Retro Capsule
Elena Rahman — June 8, 2021 — Fashion
References: usa.tommy
Tommy Hilfiger partners with ViacomCBS to launch a new retro collection called A Blast From The Past. The capsule includes a range of T-shirts, sweats, and hoodies in unisex styles. In keeping with TOMMY JEANS's long history of pop culture collaborations, the newest launch features iconic characters and logos from Nickelodeon and MTV.
A Blash From The Past includes a range of playful micro-capsules, each boasting classic oversized and bold colorways. Fans of the late 1990s and early 2000s pop culture icons will recognize references to Beavis and Butt-Head, Garfield, MTV, Ren & Stimpy, and Spongebob SquarePants. Moreover, each micro-capsule redesigns the TOMMY JEANS heritage flag in unique ways. The MTV-themed attire, for example, uses the flag as a pattern to fill the MTV logo.
Image Credit: Tommy Hilfiger
A Blash From The Past includes a range of playful micro-capsules, each boasting classic oversized and bold colorways. Fans of the late 1990s and early 2000s pop culture icons will recognize references to Beavis and Butt-Head, Garfield, MTV, Ren & Stimpy, and Spongebob SquarePants. Moreover, each micro-capsule redesigns the TOMMY JEANS heritage flag in unique ways. The MTV-themed attire, for example, uses the flag as a pattern to fill the MTV logo.
Image Credit: Tommy Hilfiger
Trend Themes
1. Retro Collaboration Collections - Fashion brands partnering with TV networks and media companies to release retro-themed collaborative collections.
2. Pop Culture-inspired Fashion - Designers creating fashion pieces inspired by popular and iconic characters from past decades.
3. Heritage Flag Redesigns - Fashion collections featuring redesigned heritage brand flags in unique ways and incorporating them into designs.
Industry Implications
1. Fashion and Apparel - A potential disruptive innovation opportunity is for fashion brands to leverage pop culture references and partnerships with media companies to drive sales and create unique collections.
2. Television and Media - TV networks and media companies can explore fashion collaborations and licensing deals to further monetize their content and engage with fans.
3. Graphic Design and Branding - An opportunity for graphic designers and branding agencies to work on creating unique and modern adaptations of heritage brand logos and flags for fashion and apparel collections.
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