Via Snella Creates a Whimsical Spring 2010 Campaign

By: Rachel Bowman - Published: • References: viasnella & thefashionisto
For the Via Snella Spring 2010 campaign, the designers created a lookbook that shows off the brand image perfectly--carefree and fun.

The Via Snella Spring 2010 campaign lookbook shows men swimming, lazing around on a dock, climbing trees, and sleeping in a park. Not a bad life--these pictures are making me want to wear the clothes, and I'm a girl. Photographed by David Magnusson, this is a perfect carefree lookbook for Via Snella. Stats for Carefree Life Lookbooks Trending: Older & Chilly
Traction: 3,166 clicks in 268 w
Interest: 4 minutes
Concept: Carefree Life Lookbooks
Related: 118 examples / 91 photos
Segment: Neutral, 18-55
Comparison Set: 43 similar articles, including: bike rider lookbooks, debaucherous photoshoots, and vintage movie lookbooks.