Via Snella Creates a Whimsical Spring 2010 Campaign

By: Rachel Bowman - Published: Aug 26, 2009 • References: viasnella & thefashionisto
For the Via Snella Spring 2010 campaign, the designers created a lookbook that shows off the brand image perfectly--carefree and fun.

The Via Snella Spring 2010 campaign lookbook shows men swimming, lazing around on a dock, climbing trees, and sleeping in a park. Not a bad life--these pictures are making me want to wear the clothes, and I'm a girl. Photographed by David Magnusson, this is a perfect carefree lookbook for Via Snella.

Implications - **Only write extensions when in extension feed

Via Snella has created a truly remarkable series for their 2010 campaign. I really could not take my eyes off of this series the entire time I was going through it. Via Snella have set the bar high for themselves and the pressure will be on to produce campaigns as fantastic as this one. Stats for Carefree Life Lookbooks Trending: Older & Chilly
Research: 3,234 clicks in 352 w
Interest: 4 minutes
Concept: Carefree Life Lookbooks
Related: 118 examples / 91 photos
Segment: Neutral, 18-55
Comparison Set: 43 similar articles, including: bike rider lookbooks, debaucherous photoshoots, and vintage movie lookbooks.