The Very Irresistible Givenchy Electric Rose ad campaign is one big music video. Liv Tyler, who has been the face of the perfume label for eight years, channels her famous parents as she belts out her own rendition of ‘Need you Tonight’ by INXS. She says, "My whole life, since I was a little girl, all I ever thought I would do is be a singer. My mom and stepdad, my dad [Steven Tyler] are all musicians and singers, and somehow I started modeling and acting instead."
Filmed by Swedish director Johan Renck, the Very Irresistible Givenchy Electric Rose ad campaign features black and white footage of Tyler dancing with some very sexy male models. The fashion house states, "It’s an electrifying meeting between the world of rock and the universe of perfume."
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