After three seasons trusting in celebrities like Madonna, Demi Moore and Halle Berry, Versace has decided to return to its origins - using top models.
The company, along with Louis Vuitton, made their bet on top models for their autumn-winter campaigns. The list included: Christy Turlington, Kate Moss, Angela Lindvall, Carolyn Murphy and Daria Werbowy. After the success of this campaign, Versace has continued betting on the tops this spring-summer. They repeat Carolyn Murphy, Angela Lindvall and Kate Moss, and have added Carmen Kass. The three blondes have stood before the camera of Mario Testino in an apartment in Manhattan along with British actor Jonathan Rhys Meyers and Doutzen Kroes.
Stats for Celeb-to-Model Switches
Trending: Older & Average
Research: 11,402 clicks in 478 w
Interest: 4 minutes
Concept: Celeb-to-Model Switches
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: digital post-it notes, top 90 editorial trends in may, and musical genre-recognizing robots.
More Stats +/-
Top 90 Editorial Trends in May
Digital Post-It Notes
Musical Genre-Recognizing Robots
Customizable Seafood Menus
Revamped Smart Lighting Apps