The Versace Jeans Spring/Summer 2013 Campaign Preview is Beach Ready

By: Jana Pijak - Published: Apr 16, 2013 • References: artpartner &
Edward Wilding, Kacey Carrig and supermodel Daria Werbowy star in the Versace Jeans Spring/Summer 2013 campaign preview. Hitting the beach, the denim clad trio pose seductively while sporting the famed Italian fashion label's latest acid-wash printed designs.

This chromatically filtered ad campaign is lensed by legendary photographers
Mert Alas and Marcus Piggott who capture a series that is retro infused and visually vivid. A nod to the brand's 80s and early 90s fame under the creative direction of the late Gianni Versace, this youthful denim collection revives past era fads and reintroduces them to a new generation of the brand's followers.

The Versace Jeans Spring/Summer 2013 campaign preview hits the beach with its scantily dressed top model trio who pose seductively while laying together in the sand. Stats for Seductive Acid Washed Ads Trending: Older & Warm
Research: 9,274 clicks in 161 w
Interest: 3.4 minutes
Concept: Versace Jeans Spring/Summer 2013
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
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