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The Versace Fall/Winter 2012 Menswear Advertorial is Sharp

By: Jana Pijak - Published: • References: thefashionisto
The Versace Fall/Winter 2012 menswear cam­paign stays true to the Italian fashion house's glam image. Famed pho­tog­ra­phic duo Mert & Mar­cus capture a moody and monochromatic campaign that is both sharply styled and rebelliously retro.

This advertorial stars mod­els Dmitriy Tan­ner and Philipp Schmidt, who were shot on site in London. The duo are styled by David Brad­shaw, sporting daring looks that include embellished jackets and patterned pants among other ornate pieces.

The Versace Fall/Winter 2012 ad campaign shines a light on mil­i­tary-inspired silhouettes, impeccable tailoring and the opu­lent accents synonymous with the luxe label. This edgy portrait series showcases classic looks made modern with over-the-top detailing that includes sequins, decorative buttons and a hint of sparkle. Stats for Glamorous Rebel Campaigns Trending: Older & Average
Traction: 2,669 clicks in 132 w
Interest: 2.1 minutes
Concept: Versace Fall Winter 2012 Menswear
Related: 98 examples / 75 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: embellished nonchalant fashion, river viiperi, and '90s spanish fashion.