The Versace Fall/Winter 2012 menswear campaign stays true to the Italian fashion house's glam image. Famed photographic duo Mert & Marcus capture a moody and monochromatic campaign that is both sharply styled and rebelliously retro.
This advertorial stars models Dmitriy Tanner and Philipp Schmidt, who were shot on site in London. The duo are styled by David Bradshaw, sporting daring looks that include embellished jackets and patterned pants among other ornate pieces.
The Versace Fall/Winter 2012 ad campaign shines a light on military-inspired silhouettes, impeccable tailoring and the opulent accents synonymous with the luxe label. This edgy portrait series showcases classic looks made modern with over-the-top detailing that includes sequins, decorative buttons and a hint of sparkle.
Stats for Glamorous Rebel Campaigns
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Concept: Versace Fall Winter 2012 Menswear
Related: 98 examples / 75 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: embellished nonchalant fashion, river viiperi, and '90s spanish fashion.
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