As sexy as the fashion house behind it, the Versace Fall 2012 Campaign is striking and colorless. Needing no extra embellishments, the monochromatic photo set is straightforward and sellable.
Featuring stone-faced models wearing plenty of black leather and tons of attitude, the campaign is era-ambiguous and could easily fool an unknowing audience. The photos even have some purposely off-putting props, including oversized chains and plenty of studs. The incorporation of religious crosses adds a gothic edge to the already moody campaign. Showcasing an equally edgy collection of clothes, the photos are incredibly dark and have an unforgivingly gloomy feel. With lots of fishnets, leather and sharp lines, this is a perfect accompaniment to the notoriously naughty fashion house's line.
Staggeringly eerie, this campaign is an unexpected breath of fresh air amid the popularity of springy and whimsy photo shoots.
Stats for Monochromatic Moody Shoots
Trending: Older & Warm
Research: 14,279 clicks in 209 w
Interest: 4 minutes
Concept: Versace Fall 2012
Related: 94 examples / 72 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: smoldering stare-down shoots, retro full-figured editorials, and glamorous dior galleries.
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