The Verlaine Spring 2013 ad campaign is appropriately stormy. Although these aren't necessarily the scenes that people will want to see leading up to the spring season, it simply accentuates the inspiration behind the clothing line itself. From lightning imagery to rough textures, the brand predicts some rough weather in the forecast.
Lensed by Paul de Luna, a photographer raised in Southern California and based in New York, the Verlaine Spring 2013 ad campaign is quite dramatic. The grey skies not only highlight the dark palette of the fashion line, it will also stand out in comparison to more common spring campaigns involving bright pastel colors and happy go-lucky poses.
The Verlaine Spring 2013 campaign was styled by Ada Kokosar with makeup by Chichi Saito and hair by Taeko.
Stats for Stormy Fashion Ads
Trending: Older & Warm
Research: 5,971 clicks in 183 w
Interest: 2.7 minutes
Concept: Verlaine Spring 2013
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: dreamy duo fashion ads, nocturnal savanna fashion ads, and mirrored self-kissing ads.
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