Extreme Shopping Sprees - Venue Ad Campaign (GALLERY)

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CAN YOU GUESS WHAT'S NEXT?

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Bianca Bartz
On: Mar 29, 08
3074 Trends
805 Comments


Extreme Shopping Sprees - Venue Ad Campaign (GALLERY) [Edit]


Extreme Shopping Sprees - Venue Ad Campaign (GALLERY)
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At first, these images look like a scene from a horror movie. My first thought was that these photos were of some crazy Disney witch come to life, like those from Snow White or Beauty and the Beast. But then I took a closer look and realized they were of a modern day woman, likely even an attractive one, draped in the latest fashion.

The ad is for a sale at Venue, and it’s actually quite clever. The “Sale Now On” ad implies the deals will be so tremendous, people won’t be able to resist loading up on dresses, jackets, belts, jewelry and bags.

The campaign was shot in three locations: in a stairwell, parking garage and back at the home, still draped in the clothes while seated on a chair. 

Advertising Agency: JWT Singapore Executive Creative Director: Tay Guan Hin Creative Director: Ali Shabaz Photographer: YangTan / Groovy Studios Art Director: Thomas Yang Retoucher: Lay Leng / Procolor Copywriter: Andrew McKechnie (adsoftheworld)




Via: adsoftheworld  


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