Superstar

Venue Ad Campaign

By: Bianca Bartz - Published: • References: adsoftheworld
At first, these images look like a scene from a horror movie. My first thought was that these photos were of some crazy Disney witch come to life, like those from Snow White or Beauty and the Beast. But then I took a closer look and realized they were of a modern day woman, likely even an attractive one, draped in the latest fashion.

The ad is for a sale at Venue, and it's actually quite clever. The "Sale Now On" ad implies the deals will be so tremendous, people won't be able to resist loading up on dresses, jackets, belts, jewelry and bags.

The campaign was shot in three locations: in a stairwell, parking garage and back at the home, still draped in the clothes while seated on a chair. Stats for Extreme Shopping Sprees Trending: Older & Mild
Traction: 4,158 clicks in 347 w
Interest: 4 minutes
Concept: Extreme Shopping Sprees
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: seasonal travel apps, coral reef vases, and sophisticated maternity collections.