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The Velour 2013 Collection Promotional Video Features José Gonzale

By: Katie Pagnotta - Published: • References: velour.se and selectism
The S/S Velour 2013 collection is being promoted with a captivating music video featuring José González.

The video titled 'The Musician' is a look into an intimate acoustic performance. José González is an up-and-coming Swedish/Argentine singer and songwriter. It is no surprise that Swedish brand Velour scoped him out and enticed him to promote its latest collection. In the short snippet González is wearing his favorite garments from the label and the vibe is relaxed and authentic. Velour is a brand that focuses on individuality and personal aesthetic and González is the perfect performer to epitomize this sentiment. The video is short, sweet and serenades the audience with light hued visuals and an intimate bar setting.

The S/S Velour 2013 promotional video with José González is a fresh take on personalized branding.