Veloce Hats Bring New-School Flavor to Old-School SoCal Beachwear

By: Corinne Guirgis - Published: May 9, 2011 • References: velocehats & takemeouttotherunway.blogspot
From the beach to the streets of Los Angeles and elsewhere in California, Veloce hats are picking up as a trend to watch this coming season. With bright colors, a creatively old-school cut and cool metallic writing across the rim, the caps bring an original flavor that marks the resurgence of iconic California beach bum style.

Veloce was started by 19-year-old LA native Cameron Picardi, who draws inspiration from SoCal's diversity in both landscape and charater. According to the website, his idea was to mix two styles of hat: the 90's styled volleyball cap and cycling caps. The result was two collections: The PartyMe collection, which features a variety of bright and neon coloured hats, and the Noir Collection, which features the black and gray caps pictured above. Stats for Bright Beach Bum Hats Trending: Older & Average
Research: 8,902 clicks in 262 w
Interest: 0.7 minutes
Concept: Veloce Hats
Related: 100 examples / 77 photos
Segment: Females, 18-55
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