World Renowned Illustrator Designs New Shoes
Implications - It is always exciting when brands do collaborations with other artists to create unique, one-of-a-kind collectors items. Businesses that decide to do a collaboration often gain new consumers that may not have been fans of their items before. Businesses have double the chance of selling a collaborative item because of uniqueness and loyal fans of the collaborator. Collaborations can be done with practically any item and are definitely worth a shot for businesses to try out.