90s Bad Girl Revivals
Check out the gallery above for more images from 'Variations on Chic' for Vogue Italia, and keep clicking for more bad girl features.
Implications - The fashion industry is evoking 90s nostalgia as a way to appeal to consumers who lived in that era. Nostalgia has major influence over consumer purchases because it allows people to mentally relive their youth. Corporations looking to attract new consumers may consider utilizing nostalgia-inducing iconography in their media campaigns and wares.