We all know that Vans is basically synonymous with skating. Their products have progressed with the sport, and the brand has remained a staple among skate, and popular, culture.

This metallic Vans Chukka Low packs new features which make it not only comfortable, but also a sweet sneaker to rock on and off the pavement.

Find out more about the sleek and silver Vans Chukka Low from the links below.

Implications - While it is often futile for a company to try and replace a popular product, it could benefit by providing consumers with an updated or enhanced version. Consumers will immediately drawn to the product itself and will then distinguish it as the most creative or original amongst the other versions being offered by other brands.