Valrhona Introduces its First Vegan Milk Chocolate, 'Amatika'
Niko Pajkovic — October 15, 2021 — Lifestyle
References: valrhona-chocolate & vegnews
French chocolate maker Valrhona has released its first 46 percent vegan milk chocolate named 'Amatika.' The luxury chocolate was approved by The Vegetarian Association Of France.
Crafted from single-origin cacao sourced from Madagascar, the new chocolate is said to present a rich, and creamy cocoa flavor with notes of grains and toasted almonds, a culinary experience that the company says is "reminiscent of a picnic in the peaceful ambiance of a garden in Madagascar."
Valrhona made 'Amatika' with the intention of providing pastry chefs with high-quality plant-based chocolate suitable for luxury, vegan pastries. According to the company, the new chocolate was crafted to meet the creative demands of pastry chefs worldwide while still offering casual customers a delicious plant-based alternative to the brand's classic chocolate offerings.
Crafted from single-origin cacao sourced from Madagascar, the new chocolate is said to present a rich, and creamy cocoa flavor with notes of grains and toasted almonds, a culinary experience that the company says is "reminiscent of a picnic in the peaceful ambiance of a garden in Madagascar."
Valrhona made 'Amatika' with the intention of providing pastry chefs with high-quality plant-based chocolate suitable for luxury, vegan pastries. According to the company, the new chocolate was crafted to meet the creative demands of pastry chefs worldwide while still offering casual customers a delicious plant-based alternative to the brand's classic chocolate offerings.
Trend Themes
1. Vegan Luxury Sweets - As consumers become more eco-conscious, luxury brands have an opportunity to innovate by creating extravagant vegan options.
2. Plant-based Chocolate for Pastry Chefs - There is a growing demand for premium plant-based ingredients, offering pastry chefs an opportunity to innovate by creating high-quality vegan desserts.
3. Single Origin Ingredients - Consumers increasingly value transparency and sustainability, creating an opportunity for businesses to offer single-origin ingredients with a compelling story and brand message.
Industry Implications
1. Luxury Chocolates - Luxury chocolate brands have an opportunity to capitalize on the growing trend of veganism by offering higher-end vegan options for their customers.
2. Plant-based Foods - As veganism becomes more mainstream, the plant-based food industry has the opportunity to innovate new ingredient combinations, such as vegan milk chocolate, to meet consumer demand.
3. Pastry and Baking - Pastry chefs and bakeries can differentiate themselves in the market by offering plant-based desserts made with premium, single-origin ingredients to meet the needs of an increasingly eco-conscious consumer base.
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