Shot in the romantic city of Rome, the Valentino Valentina Fragrance Campaign is mysteriously alluring. It features the beautiful Freja Beha Erichsen posing away on furniture, enticing the audience to try out Valentino's 'Valentina' scent.
The campaign is every bit fascinating as they used Danish Dame Freja Beha Erichsen as the new face of the campaign. Not only is this campaign shot in Rome, but there is even a site that is devoted to promoting 'Valentina.' The site is very mysteriously titled 'Have you seen Valentina?' The site is more like a game where you have to search through the virtual city of Rome and find Valentina through the clues left behind.
Stats for Scented Scavenger Hunt Campaigns
Trending: Older & Average
Research: 6,554 clicks in 243 w
Interest: 4 minutes
Concept: Valentino Valentina Fragrance Campaign
Related: 52 examples / 40 photos
Segment: Females, 12-55
Comparison Set: 19 similar articles, including: reflective fragrance ads, literary fragrances, and peace perfumes.
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