The bodies in this Valentina De Matha installation are made from paper mache and there are a total of 308 bodies. They are placed in a scattered pattern across the room in order to demonstrate, according to De Matha, that, "Nothing had logical meaning." De Matha also explains, "I chose a neutral color, white, symbolizing a collective identity rather than individual." The installation itself is anything but neutral as lucky participants are overcome but a somber experience.
Implications - Consumers are fascinated by corpse imagery because it's evocative of death, a subject that both intrigues and confronts people with their fears. Corporations looking to shocking imagery for advertisements may consider using graphics which involve corpses.