Jennifer Astle
Apprentice
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 GlaxoSmithKline Lactacyd Commercial Takes a 'Different' Perspective Published: Jan 12, 09 Comments: 5 Views: 4,880 In case you have ever wondered what the world looked like to your lady parts, GlaxoSmithKline’s Lactacyd vaginal cream commercial shows you. I suppose it’s essential to keep the point of view of your target market in mind when advertising, but this is a stretch. GlaxoSmithKline’s Lactacyd vaginal cream promises to help you protect yourself, and between the nylon fishnet stockings and the razor, you’re gonna need it. I can’t wait until the male version of the commercial is launched, so to speak.  Like the Australian Kotex ad we’ve run before, the Lactacyd video is explicitly about the care of a woman's vagina, no euphemisms, no blue liquid, no ambiguous shots of girls doin’ girl stuff while vague and annoying music (“It’s just an ordinary day!”) plays in the background. The Lactacyd ad, created by the female creative duo Grey Amsterdam, shows all the things a vagina would see throughout the day: a toilet bowl, some guy’s naked torso, a tampon coming straight at it. It’s not perfect (feminine hygiene commercials rarely are) but at least you know exactly what it's for.
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