Electrolux's 'Clean Your Mind' Program Adopts Vacuum Sounds

By: Alexander Lam - Published: • References: electrolux.no & fastcoexist
Electrolux has created a meditation program composed of just vacuum noises in the new 'Clean Your Mind' campaign. Using the 'UltraSilencer' vacuum, Music Producer Tobias Linden recorded the vacuum cleaner and extracted sounds to create a surprisingly relaxing track.

The inspiration of the vacuum meditation project came from Electrolux's extremely quiet 'UltraSilencer,' which creates a serene experience for its users.

Though the vacuum is fairly silent, the artist was able to extract sounds and transform them into a smooth track. Beats were made by recording the vacuum's power button being pushed. The track's tones came from morphing the sucking sound.

Using equalizers and reverbs, Linden created a track that induces a meditative state and allows listeners to engage in some vacuum meditation. Stats for Vacuum-Infused Meditation Campaigns Trending: Older & Mild
Traction: 331 clicks in 71 w
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Concept: Vacuum Meditation
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Segment: Neutral, 35-55+
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