Vacheron Constantin Launches 18K Yellow Gold 222 Model
Niko Pajkovic — March 30, 2022 — Luxury
References: vacheron-constantin & hypebeast
Vacheron Constantin, the oldest Swiss watchmaker in the world, has unveiled a reimagined version of its iconic 1970s sports-luxe 222 timepiece, this time giving the model an 18K yellow gold finish.
The original timepiece was designed by Jorg Hysek in 1977 and arrived as a specialty release to commemorate the brand's 222nd anniversary. Although the watch was discontinued in 1985, it remained a favorite amongst watch collectors around the world.
Now, the new model, which has been added to the brand's Vacheron Constantin’s Historiques line, comes in an all-new finish. The watch features a 37mm 18K 3N yellow gold case and a Calibre 2455/2 automatic, which beats at 4Hz and offers a 40-hour power reserve. In addition, Vacheron has changed the bracelet design to improve comfort while disguising the pins.
Image Credit: Vacheron Constantin
The original timepiece was designed by Jorg Hysek in 1977 and arrived as a specialty release to commemorate the brand's 222nd anniversary. Although the watch was discontinued in 1985, it remained a favorite amongst watch collectors around the world.
Now, the new model, which has been added to the brand's Vacheron Constantin’s Historiques line, comes in an all-new finish. The watch features a 37mm 18K 3N yellow gold case and a Calibre 2455/2 automatic, which beats at 4Hz and offers a 40-hour power reserve. In addition, Vacheron has changed the bracelet design to improve comfort while disguising the pins.
Image Credit: Vacheron Constantin
Trend Themes
1. Luxury Watch Revival - There is a trend for luxury watchmakers to revive iconic models with modern updates in order to attract new customers while offering the nostalgia factor to collectors.
2. Gold Timepiece Trend - Luxury watchmakers are creating new models with 18K or higher gold finishes in order to increase the perceived value of the timepiece, target an affluent market, and cater to luxury fashion enthusiasts.
3. Sustainable Luxury - There is a growing trend in the luxury watch industry to make use of environmentally friendly materials and production methods in order to appeal to the values of socially and environmentally conscious buyers.
Industry Implications
1. Luxury Watchmaking - Luxury watchmakers can continue to create new models or re-imagine old ones in order to appeal to new and old customers alike, with the help of modern materials, technology and designs.
2. Precious Metals and Gemstones - Industry insiders can capitalize on this trend of 18K or higher gold finishes by investing in rare metals and gemstones, while targeting the luxury goods industry.
3. Sustainable Fashion - The trend towards environmentally friendly materials and production methods in the luxury watch industry presents an opportunity for businesses in the sustainable fashion industry, particularly those that specialize in biodegradable materials or recycled products.
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