It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of animated gifs, it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa.
Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel.
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Research: 24,896 clicks in 215 w
Interest: 4 minutes
Concept: V Magazine Overworld
Related: 111 examples / 85 photos
Segment: Females, 18-55
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