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The V Magazine 'Overworld' Online Editorial is Inspired by Super Mario

By: Meghan Young - Published: • References: vmagazine & itsnicethat
It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of animated gifs, it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa.

Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from Balenciaga, Thom Browne and Sonia Rykiel. Stats for Gamer Fashion Animations Trending: Older & Buzzing
Traction: 24,332 clicks in 127 w
Interest: 4 minutes
Concept: V Magazine Overworld
Related: 111 examples / 85 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: desert hippie advertorials, chic sequined sportswear, and snap-happy editorials.