London-based brand maharishi's latest utilitarian accessory line boasts comfort, style and high-quality materials. The Spring/Summer 2018 capsule is produced with premium Japanese Stand Cotton that gives the product a rough and rigid look, which is reminiscent of military-style wear. While the fabric is durable and tough, ensuring practicality on-the-go and during travel, the material softens over time and ages extremely well. This property allows the pieces of the utilitarian accessory line to assume a unique look without losing their fashion-forward and militant aesthetic.
The maharishi Spring/Summer 2018 capsule consists of a variety of products, including travel-friendly pouches, tote bags and chic waist bags. The color palette is kept relatively minimalist with black and khaki colors.
What Makes This Trend Stand Out
- Utilitarian Fashion
- Developing high-quality and durable fashion accessories with minimalist and militaristic aesthetics.
- Slow Fashion
- Promoting the idea of fashion as an investment, made with premium and sustainable materials that age well over time.
- Gender-neutral Designs
- Creating practical and functional accessories that appeal to a variety of gender identities and lifestyles.
Sectors Adopting This
- Fashion and Textiles
- Exploring the production and use of premium and sustainable materials for fashion accessories with a military-inspired aesthetic.
- Travel and Tourism
- Incorporating practical and functional design into travel accessories to meet the needs of modern travelers.
- Retail and Ecommerce
- Developing online and offline retail experiences that prioritize quality, durability, and practicality in fashion accessories for a minimalist, militaristic aesthetic.
