The USMA Clock Functions Solely on Sound

By: Hugo Tornelo - Published: Feb 7, 2012 • References:
Imagine what it would be if your perception of time could change, making it seem as though seconds don't count; this is the aim of the USMA clock.

USMA, created by Cabracega Experience Design Studio and the designer André Gonçalves, is a clock without visual interface. It uses only sound to create a time reference; similar to church bells, the "hands" of the clock are replaced by auditory cues.

In a world where desertification of rural areas is increasing, this is a nice way of introducing the pace of countryside into the city, where according to some, a slow pace is desperately needed. Ultimately, USMA is a great visual piece for the home, but not for keeping time. Stats for Auditory-Only Timekeepers Trending: Older & Chilly
Research: 399 clicks in 225 w
Interest: 3.1 minutes
Concept: USMA Is A Clock Without Visual Interface
Related: 49 examples / 38 photos
Segment: Neutral, 18-55+
Comparison Set: 18 similar articles, including: rotary cuff clocks, unreadable luxury watches, and marquetry watch faces.