Cleanvertising / Reverse Graffiti (UPDATE) Edit
Ads That Clean The Streets

In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment.  A year later and new firms have been inspired, plus the idea is getting more coverage.

Now, Street Advertising Services are at last offering a more legal solution to street advertising by creating images out of water. This is a spin on guerrilla marketing that is environmentally friendly and even, dare I say it, useful!

They use high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements using a giant stencil and nothing but steam and water. Brilliant!

Here was our post from 2006:

Reverse Graffiti - Cleaning Your Message into the Wall

A UK ad firm, Symbollix, is helping advertisers to spread their messages by using reverse graffiti.  Reverse Graffiti means cleaning your message into a wall through cleaning or restoration.  The company claims its ads are non-permanent and environmentally friendly. [More]