Ads That Clean The Streets

By: Cowbag - Published: • References: streetadvertisingservices & springwise
In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment. A year later and new firms have been inspired, plus the idea is getting more coverage.

Now, Street Advertising Services are at last offering a more legal solution to street advertising by creating images out of water. This is a spin on guerrilla marketing that is environmentally friendly and even, dare I say it, useful!

They use high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements using a giant stencil and nothing but steam and water. Brilliant!

Here was our post from 2006: Stats for Cleanvertising / Reverse Graffiti (UPDATE) Trending: Older & Warm
Traction: 6,240 clicks in 432 w
Interest: 4 minutes
Concept: Cleanvertising / Reverse Graffiti (UPDATE)
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: bottle-popping shovels, sensory rainfall installations, and street-worthy sport socks.