Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'

By: Hayley McGlone - Jul 26, 2016
References: gatorade & adweek
Gatorade tells the Usain Bolt origin story in the "The Boy Who Learned to Fly" ad. The animated short is part of Gatorade's "For the Love of Sports" campaign and tells Bolt's entrance into racing as a child and the weaknesses he overcame to be the Olympic champion he is today as he heads to his third Olympics in Rio.

The short features Bolt as a child dashing all the way to school to make it before the bell, but forgetting his lunch along the way. He races against an older boy and wins, all to win lunch from the man who would motivate him to take his running seriously. The short jumps to Bolt at the 2002 World Junior Championships where Bolt is seen nervous about disappointing the people of Jamaica if he doesn't win. Bolt is then seen winning various races, and a final voice over asks, "Will Usain Bolt strike yet again?"

The "For the Love of Sports" campaign explores the impact sports can have on a youth's identity through nostalgic stories of professional athletes.