Celebratory Soccer Team Menus

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Chipotle Has Created a US Women’s Soccer-Themed Menu

— July 3, 2019 — Lifestyle
With the women’s World Cup Soccer final fast approaching and the US team poised to take the title for a fourth time, Chipotle has put together a celebratory US Women’s Soccer-themed menu. With items based on the soccer stars Julie Ertz, Lindsey Horan, and Rose Lavelle favorite orders, the new menu is a great nod to the legacy of the all-star team.

The new US Women’s Soccer-themed menu includes three new limited-time dishes: the Rose Lavelle Bowl, the Lindsey Horan Salad, and the Julie Ertz Salad. The Rose Lavelle Bowl is a take on a burrito bowl with chicken and a side of guacamole. As for the other new items, the Lindsey Horan Salad includes chicken and extra fajita veggies, while the Julie Ertz Salad boasts half chicken, half steak, and a chipotle honey vinaigrette.


Image Credit: Chipotle.

Trend Themes

  1. Limited-time Sports-themed Menus — Creating limited-time menus inspired by sports events can attract customers and generate excitement.
  2. Celebrity Athlete Collaborations — Partnering with popular athletes to create menu items can leverage their influence and appeal to their fan base.
  3. Customizable Athlete-inspired Dishes — Offering menu options based on specific athletes allows customers to feel connected and engage with the sports culture.

Industry Implications

  1. Fast Food Restaurants — Fast food chains can explore creating limited-edition or sports-themed menus to boost customer engagement and sales.
  2. Athletic Apparel Brands — Collaborating with athletes and food brands to create menu items can provide unique marketing opportunities for athletic apparel companies.
  3. Sports Bars and Pubs — Sports bars and pubs can capitalize on the excitement around major sports events by offering athlete-themed dishes on their menus.
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