The U.S. Alteration 2013 Spring Preview Features Lupe Fiasco

By: Katie Pagnotta - Published: Feb 14, 2013 • References: usalteration & hypebeast
The U.S. Alteration 2013 Spring preview stars famous rapper Lupe Fiasco. The color coordinated and magnetic photo series pairs the essence of Lupe with a workwear-inspired streetwear collection.

U.S. Alteration is a label that prides itself on its quality and an unconventional detailed aesthetic. Partnering with Lupe Fiasco was attempt from the label to develop street cred and appeal to a mass market. The collection is geared towards the everyday man and features classic basics with a twist. The preview photos are color coded. For instance, one glorious shot captures Lupe Fiasco in an all red track suit leaning against a classic red muscle car.

The U.S. Alteration 2013 Spring preview highlights workwear and stars Lupe Fiasco. Stats for Workwear-Inspired Lookbooks Trending: Older & Average
Research: 3,494 clicks in 170 w
Interest: 2.7 minutes
Concept: U.s. Alteration 2013
Related: 103 examples / 79 photos
Segment: Males, 18-55
Comparison Set: 38 similar articles, including: californian ruffian streetwear, wild graphic lookbooks, and guerilla gardening lookbooks.